Digital Marketing Specialist
Apply at sourceAI summary
The Digital Marketing Specialist will drive Zenka’s marketing efforts in Uganda, developing and executing campaigns for loan products and referral programs across digital and offline channels. Responsibilities include SEO, social media management, content creation, paid advertising, SMS marketing, and data analysis. Minimum 2 years experience and a Diploma or Degree in a related field required.
- Drive Zenka's marketing in Uganda for loan products and referral programs.
- Manage social media profiles, SEO, content creation, and paid advertising.
- Full-time position in Kampala with mid-level experience required.
- Application via BrighterMonday Portal only.
Description
Find a Job + + + + Search Digital Marketing Specialist Zenka Finance Marketing & Communications 1 month ago Easy apply Kampala Full Time Banking, Finance & Insurance USD Less than 100 Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Job summary The Digital Marketing Specialist will drive Zenka’s marketing efforts in Uganda, developing and executing campaigns for loan products and referral programs across digital and offline channels, ensuring compliance, optimizing performance through data analysis, building brand awareness, and boosting customer acquisition and engagement. Min Qualification: Bachelors Experience Level: Mid level Experience Length: 2 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Uganda Job descriptions & requirements Key Responsibilities Digital Strategies: Create and execute plans for SEO, content, social media, and SMS campaigns. Social Media Management: Manage profiles (Facebook, Instagram, X, YouTube, TikTok), including scheduling, engagement, and community building. SEO & ASO: Conduct keyword research and implement techniques to boost website and app organic traffic and visibility. Content Creation: Produce blog posts, videos, infographics, and eBooks aligned with the brand voice. Paid Advertising: Manage PPC budgets, targeting, and tracking on Google Ads and social networks. SMS Marketing: Design campaigns, segment audiences, test content, and track conversions. Data & Analytics: Monitor campaign ROI and metrics using tools like Google Analytics and Tableau to optimize performance. Cross-Functional Collaboration: Work alongside sales, design, and product teams. Key Performance Indicators (KPIs) User Growth: Minimum 3% month-over-month increase in user registrations in Uganda for each brand. Audience Growth: Minimum 3% MoM increase in followers on all social media channels. Strategy Meetings: One monthly meeting presenting new strategic ideas focused on promoting our apps. Content Output: Minimum 10 posts or videos per channel monthly (FB/IG/X/TikTok/YT) for each brand. SMS Execution: Manual SMS send outs scheduled daily (excluding Sundays) in alignment with the SMS sending calendar. Minimum Requirements Diploma or Degree in Digital Business Marketing, Information Technology, Computer Science, or a related field. Proven experience in IT support or a similar role is an added advantage. Strong knowledge of fintech digital business operations. Good troubleshooting and problem-solving skills. Excellent communication and interpersonal skills. Ability to work independently and as part of a team. How to Apply: All applications will be received and reviewed through the BrighterMonday Portal by clicking on the 'Apply Here' section Log In and Apply Important safety tips Do not make any payment without confirming with the BrighterMonday Customer Support Team. If you think this advert is not genuine, please report it via the Report Job link below. Report Job Log in to apply now Continue with Google Continue with Linkedin Or continue with Forgot Password? Keep me logged in Log in Don't have an account? Sign Up to Apply Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Activate Notifications Stay productive - get the latest updates on Jobs & News Activate Deactivate Notifications Stop receiving the latest updates on Jobs & News Deactivate This action will pause all job alerts. Are you sure? Cancel Proceed Similar jobs Lorem ipsum dolor sit amet consectetur adipiscing elit Lorem ipsum Lorem ipsum dolor (Location) Lorem ipsum Confidential 3 years ago Lorem ipsum dolor sit amet consectetur adipiscing elit Lorem ipsum Lorem ipsum dolor (Location) Lorem ipsum Confidential 3 years ago View More Stay Updated Join our newsletter and get the latest job listings and career insights delivered straight to your inbox. v2.homepage.newsletter_signup.choose_type Jobseeker Employer Email address * We care about the protection of your data. Read our Notify Me We care about the protection of your data. Read our privacy policy .