Digital Marketing Manager
AI summary
An experienced Digital Marketing Manager is needed to join a growing international telecommunications business based in Kampala. The role focuses on driving customer acquisition, SIM/eSIM sales, digital revenue, engagement and retention across multiple international markets. Candidates should have a strong track record in performance marketing, e-commerce, CRM and international campaign management within telecom or mobile industries.
- Commercially focused digital marketing role driving subscriber and revenue growth
- Based in Kampala with international market responsibilities
- Requires telecom, MNO, MVNO, mobile or eSIM experience
- Owns paid media, e-commerce, CRM and analytics across multiple channels
- Manages significant budgets and optimises CAC, CPA, ROAS and conversion
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- UnclearRelated work experienceThe text mentions experience, but the exact level should be confirmed at source.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, internship, marketing managerThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Digital Marketing Manager evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to BrighterMonday Uganda and the role in Not specified.
- Add concrete examples related to sales, internship, marketing manager, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from BrighterMonday Uganda; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- BrighterMonday Uganda
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Digital Marketing Manager role in sales, internship?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research BrighterMonday Uganda before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
- We are seeking an experienced
- Digital Marketing Manager
- to join a growing international telecommunications business based in
- Kampala.
- The successful candidate will be responsible for developing and executing digital marketing strategies that drive
- customer acquisition, SIM/eSIM sales, digital revenue, engagement and retention
- across multiple international markets.
- This is a commercially focused digital marketing position rather than purely a brand or social media role. The Digital Marketing Manager will be expected to demonstrate a strong track record of using digital channels to generate measurable
- subscriber and revenue growth
- .
- Candidates should ideally have previous
Experience
- within an
- MNO, MVNO, mobile, eSIM or wider telecommunications business
- , together with
- managing campaigns across
- multiple countries or international markets
- .
- Key
- 5–8+ years'
- in Digital Marketing, Performance Marketing, Growth Marketing or Digital Customer Acquisition.
- Strong
- within
- telecommunications, mobile, MNO, MVNO or eSIM businesses highly
- is essential.
- Demonstrable
- delivering high-volume B2C customer acquisition.
- Strong commercial understanding of digital marketing and its impact on subscriber and revenue growth.
- managing substantial paid-media budgets.
- Strong understanding of performance marketing, attribution and digital conversion.
- Hands-on knowledge of Google Ads, Meta, TikTok, GA4 and other major digital platforms.
- Strong analytical and data-driven approach.
- Bachelor's degree in Marketing, Business, Digital Marketing or related discipline.
- Highly Desirable
- <
- Log In and Apply
- Important safety tips
- Do not make any payment without confirming with the BrighterMonday Customer Support Team.
- If you think this advert is not genuine, please report it via the Report Job link below.
- Report Job
Responsibilities
- Digital Strategy & International Growth
- Develop and execute the digital marketing strategy across multiple international telecom markets.
- Translate commercial and subscriber-growth objectives into measurable digital acquisition plans.
- Adapt digital strategies to different countries, customer segments and competitive environments.
- Develop market-specific campaigns while maintaining a consistent international brand and commercial strategy.
- Support entry into new markets and the launch of new mobile products and services.
- Digital Customer Acquisition
- Drive new customer acquisition across
- prepaid, postpaid, SIM-only and eSIM propositions
- .
- Own digital acquisition targets and deliver sustainable growth in online sales and activations.
- Manage the complete digital funnel from awareness and traffic generation through to purchase, activation and onboarding.
- Develop acquisition campaigns targeting different customer segments, including expatriates, international communities, travellers and value-conscious mobile customers.
- Work closely with Commercial, Sales and Product teams to maximise subscriber growth.
- Performance Marketing
- Lead paid digital acquisition across platforms including:
- Google Ads
- Meta
- TikTok
- YouTube
- Display and programmatic
- Affiliates
- Influencers and digital partnerships
- Manage significant digital marketing budgets and optimise spend against commercial performance.
- Continuously improve
- CAC, CPA, ROAS and conversion rates
- .
- Lead A/B testing across creative, propositions, pricing, landing pages and customer journeys.
- Develop retargeting and remarketing programmes to improve conversion.
- E-commerce & Digital Sales
- Increase online SIM and eSIM sales through website, app and other digital channels.
- Work with Product and Technology teams to optimise digital customer journeys.
- Improve landing pages, checkout, digital KYC, payment and activation processes.
- Identify and remove friction throughout the digital purchase funnel.
- Drive improvements in website and app conversion rates.
- Support the development of
- instant eSIM purchase and activation journeys
- .
- CRM & Customer Lifecycle
- Develop data-driven CRM and lifecycle marketing programmes.
- Manage campaigns across email, SMS, WhatsApp, push notifications and in-app channels.
- Develop personalised customer communications based on behaviour, value and usage.
- Support upsell and cross-sell campaigns across data, roaming, international calling and other telecom services.
- Develop retention, reactivation and win-back campaigns.
- Work with CVM teams to improve ARPU, customer lifetime value and retention.
- Analytics & Performance
- Own digital marketing reporting and performance dashboards.
- Track customer journeys from advertising investment through to activation and revenue.
- Monitor KPIs including:
- New subscribers / SIM activations
- Digital sales
- CAC
- CPA
- ROAS
- Conversion rate
- Cost per lead
- Revenue per acquired customer
- ARPU
- Customer lifetime value
- Retention and churn
- Use customer and campaign data to continuously improve performance.
- Present digital performance and recommendations to senior management.
- International Market Management
- Manage digital campaigns across multiple countries and regions.
- Understand differences in customer behaviour, media consumption and digital acquisition costs between markets.
- Work with local country teams to ensure campaigns are commercially and culturally relevant.
- Benchmark performance across markets and transfer successful acquisition strategies between countries.
- Monitor international telecom competitors, pricing, promotions and digital propositions.
- Candidate Profile
- Essential
Preferred Qualifications
- .
- International / multi-country marketing