Event Sales Executive
AI summary
Serena Hotels is hiring an Event Sales Executive in Kampala, Uganda, to drive MICE, conference, wedding and corporate event business. The role focuses on sourcing, negotiating and converting event leads while coordinating with operations to deliver 5-star experiences. Applications close 30 Sep.
- Active vacancy with deadline 30 Sep
- Based in Kampala, Uganda
- Focus on MICE, weddings, conferences and corporate events
- Requires proactive sales, networking and client relationship management
- Involves site inspections, proposals and revenue target delivery
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- UnclearRelated work experienceThe text mentions experience, but the exact level should be confirmed at source.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, hospitality, retailThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Event Sales Executive evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Serena Hotels and the role in Not specified.
- Add concrete examples related to sales, hospitality, retail, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Ugandan Jobline; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Plan to submit before the listed deadline: 2026-09-30.
Source and safety check
- Ugandan Jobline
- Original source link available
- Application method is clear
- Deadline is available: 2026-09-30
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Event Sales Executive role in sales, hospitality?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Serena Hotels before the interview.
Ask what the first priorities will be in the role and how success will be measured.
Similar jobs to consider
Use AI to apply better
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Original source description
Home
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Business Administration Jobs in Uganda
Event Sales Executive Jobs – Serena Hotels
Serena Hotels
Posted
1 day ago
Closes 30 Sep
☆
Job Title:
Event Sales Executive
Organisation:
Serena Hotels
Duty Station:
Kampala, Uganda
About Organisation:
Serena Hotels is a collection of 22 up-market hotels, safari lodges, camps and resorts within 7 Countries in the Eastern Africa region (Kenya, Tanzania, Zanzibar, Mozambique, Uganda, Rwanda, DR Congo). We are renowned for our presence in magical locations and have the highest reputation for standards and service. We at Serena recognize that human resources are our most important asset, and significant resources are allocated annually towards staff development.
Job
Summary
The Event Sales Executive is responsible for generating, developing and converting event business for the hotel while ensuring a seamless journey from initial enquiry through to event execution and post-event follow-up.
The role focuses on identifying and securing conferences, meetings, weddings, social functions, corporate events, diplomatic functions, exhibitions, private celebrations and other MICE and event opportunities.
The Event Sales Executive will build strong relationships with event organizers, corporate clients, government and diplomatic institutions, NGOs, associations, wedding planners, event agencies and other key stakeholders while maximizing event revenue and ensuring that every event reflects the Hotel’s hospitality standards.
Key Duties and
Responsibilities
- 1. MARKET LEADERSHIP
- Proactively source, negotiate and close business for meetings, conferences, corporate functions, weddings and social events.
- Identify and develop new opportunities across corporate, MICE, diplomatic, government, NGO, association and wedding segments.
- Conduct sales calls, client meetings, site inspections, presentations and networking activities.
- Represent the hotel at relevant industry events and monitor competitor offerings.
- Build and maintain a strong network of clients, event organizers, wedding planners and agencies.
- LEADERSHIP IN EVENT PRODUCT AND SERVICE
- Promote the hotel’s conference, banquet and event facilities and recommend suitable venues, layouts, menus and packages.
- Conduct professional site inspections, presentations and facility tours.
- Prepare and present proposals, quotations, contracts, and event confirmations.
- Coordinate with operational teams to ensure client
Requirements
- are achievable and accurately documented.
- Support innovative event concepts and ensure offerings meet 5-star standards.
- MANAGING, GROWING AND RETAINING EVENT MARKET SHARE
- Drive banquet, conference and events revenue in line with budgets and targets.
- Maintain an active sales pipeline, respond promptly to enquiries, and convert leads into confirmed business.
- Manage the Hotel’s bidding process and follow through on deadlines and expiry dates.
- Build long-term relationships and identify opportunities for repeat and annual business.
- Cross-sell accommodation, F&B and other hotel services; maintain accurate records of leads, proposals and confirmed business.
- EVENT REVENUE IMPROVEMENT AND SALES PERFORMANCE
- Maximize event revenue through accurate quotations, upselling, and conversion of enquiries.
- Monitor pipelines, forecasts and revenue performance against targets.
- Ensure proposals align with approved pricing and commercial policies.
- Work with Events, Finance, F&B, and Revenue Management to support commercial decisions and minimize revenue leakage.
- Provide regular reports on sales activity, pipelines, and performance.
- EVENT CLIENT MANAGEMENT AND OPERATIONAL COORDINATION
- Act as the key point of contact from enquiry through confirmation and handover.
- Coordinate pre-event briefings and ensure all details (menus, setups, special requirements) are accurately captured and communicated.
- Follow up during and after events to ensure satisfaction, gather feedback and identify repeat business opportunities.
- Liaise closely with operations for seamless execution and escalate issues promptly.
- PEOPLE MANAGEMENT AND PRODUCTIVITY IMPROVEMENT
- Build strong working relationships across departments and demonstrate teamwork during high-pressure events.
- Participate in sales meetings, briefings, and training.
- Share market intelligence and client feedback; contribute ideas to improve processes and client experience.
- SUSTAINABILITY
- Promote sustainable event practices, responsible resource use and reduction of single-use materials.
- Encourage digital documentation and support the hotel’s environmental and community initiatives.
- Qualifications, Skills and
Experience
Deadline: 30th September 2026
- Bachelor’s Degree in Business Administration, Tourism, Hospitality Management or related field.
- Minimum 2–3 years’
- in events or banqueting sales within a reputable hotel or events company.
- Proven track record in selling meetings, conferences and social events.
- Strong negotiation, presentation, and interpersonal skills.
- High level of organisation, attention to detail and commercial awareness.
- Professional appearance and customer-centric approach aligned with 5-star standards.
- SKILLS AND PERSONAL ATTRIBUTES
- Excellent communication, sales, negotiation and relationship-management skills; highly organised, results-oriented, commercially aware and able to work under pressure; professional, flexible and collaborative.
- COMPETENCIES
- Identifying and converting event business
- Building strong client relationships
- Planning and coordinating sales activities
- Negotiating and closing business
- Managing multiple priorities with attention to detail
- Driving revenue, satisfaction and repeat business.
- CORE VALUES
- Integrity
- Teamwork
- Empowerment
- Professionalism
- Innovation & Creativity
- Accountability
- Compassion
- Growth
- How to Apply:
- All applications sent to
- Apply by Email
- by 30th September 2026.
- Recruitment is on a rolling basis.
- NB: Only shortlisted candidates will be contacted.
- For more of the latest jobs, please visit
- https://www.theugandanjobline.com
- or find us on our facebook page
- https://www.facebook.com/UgandanJobline
- Level of
- in Months: 24
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Education
- bachelor degree
- Work Hours: 8