Head of Sales & Marketing – Edible Oils & Fats (FMCG)
AI summary
Career Directions Ltd is hiring a Head of Sales & Marketing to lead commercial strategy for the Edible Oils & Fats category. The role owns the category P&L and drives sales growth, market share, distribution, and brand performance across Kenya and regional markets. Open to all nationalities, based in Kiambu County, with a full-time schedule and a USD 4,000–6,000 salary range.
- Senior-level role requiring 12 years of experience and a Master's qualification
- Owns full category P&L for Edible Oils & Fats
- Leads national sales teams, regional heads, and trade marketing
- Open to candidates of all nationalities
- Salary range USD 4,000–6,000
- Full-time, 8 to 5 working hours
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Source salary availableThe source lists USD 4000 - 6000. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required12+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in driver, sales, retailThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Head of Sales & Marketing – Edible Oils & Fats (FMCG) evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Career Directions Ltd and the role in Not specified.
- Add concrete examples related to driver, sales, retail, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from BrighterMonday Uganda; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
Source and safety check
- BrighterMonday Uganda
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
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Interview preparation
- What experience makes you a strong fit for this Head of Sales & Marketing – Edible Oils & Fats (FMCG) role in driver, sales?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Career Directions Ltd before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
- Head of Sales & Marketing – Edible Oils & Fats (FMCG)
- Career Directions Ltd
- Sales
- Today
- Easy apply
- New
- Outside Uganda
- Full Time
- Retail, Fashion & FMCG
- USD
- 4000 - 6000
- Share link
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- Job summary
- The Sales & Marketing Head – Edible Oils & Fats will lead the overall commercial strategy for a major and strategic business category.
- Min Qualification:
- Masters
Experience
- Level:
- Senior level
- Length:
- 12 years
- Language Requirement:
- English
- Working Hours:
- Full Time - 8 to 5
- Applicant
- Location:
- Uganda
- Job descriptions &
- • 12–15 years of progressive
- in FMCG commercial leadership, including at least 5 years managing a significant category P&L.
- • Proven
- within edible oils/fats category.
- • Strong
- across General Trade and Modern Trade.
- • Demonstrated
- integrating sales, marketing, and trade marketing to drive category growth and profitability.
- • Proven track record of leading and developing large, diverse commercial teams.
- • Strong
- in distributor management, route-to-market optimization, pricing, trade investment, and commercial planning.
- • Demonstrated success in driving revenue growth, market share, and profitability.
- Why This Opportunity?
- This is a high-impact commercial leadership opportunity for an experienced FMCG professional to shape the next phase of growth within a major Edible Oils & Fats business.
- The successful candidate will play a critical role in driving commercial strategy, strengthening market performance, developing high-performing teams, and identifying new opportunities for sustainable growth across Kenya and regional markets.
Requirements
Job Title:
Head of Sales & Marketing – Edible Oils & Fats (FMCG)
Location:
Kiambu County
Reporting to:
Customer Response Team (CRT) Head
Direct Reports:
Regional Sales Heads, Trade Marketing Lead, and Sales Operations
Eligibility:
Open to candidates of all nationalities.
About the Organization
Our client is a leading FMCG organization with a strong presence in the edible oils and fats sector. The company has an established market presence and is focused on strengthening its commercial performance, expanding market share, and driving sustainable growth across Kenya and regional markets.
The organization is undergoing a period of commercial transformation, with increased focus on customer centricity, data-driven decision-making, operational agility, innovation, and stronger integration across sales, marketing, and trade execution.
The Customer Response Team (CRT) plays a central role in this transformation by integrating sales, marketing, and trade execution to drive revenue growth, profitability, customer engagement, and category leadership.
Role Summary
The Sales & Marketing Head – Edible Oils & Fats will lead the overall commercial strategy for a major and strategic business category.
The role will have responsibility for the full P&L and will drive sales growth, market share, pricing discipline, profitability, distribution, and brand performance across Kenya and regional markets.
The position combines strategic commercial leadership, category expertise, sales management, marketing strategy, and operational execution to strengthen the organization's position within the edible oils and fats market.
The ideal candidate will bring strong strategic thinking and operational excellence, with the ability to manage complex market dynamics, lead large commercial teams, and drive innovation and transformation across the commercial value chain.
Key
Responsibilities
- Develop and implement the commercial strategy for the Edible Oils & Fats category in line with overall business growth and profitability objectives.
- Own the category P&L, driving performance across pricing, product mix, margins, and volume.
- Lead business planning and forecast alignment with Production, Supply Chain, Finance, and other key functions.
- Identify opportunities for category growth through core portfolio optimization, innovation, value-added products, and premium segments.
- Monitor market trends, competitor activity, consumer behavior, and category dynamics to inform commercial decisions.
- Lead national sales teams and regional sales heads to achieve revenue, distribution, volume, and profitability targets.
- Develop and optimize route-to-market strategies to strengthen market coverage, product availability, and cost efficiency.
- Drive sales execution through clear KPIs, performance dashboards, structured business reviews, and accountability mechanisms.
- Build and manage strategic distributor relationships, ensuring strong performance, profitability, and sustainable partnerships.
- Identify opportunities to improve sales productivity and channel effectiveness.
- Develop and execute portfolio strategies aligned with consumer needs, market opportunities, and commercial objectives.
- Lead integrated marketing and communication strategies to strengthen brand awareness, consumer relevance, and market positioning.
- Work closely with R&D and cross-functional teams to identify and develop new product and category growth opportunities.
- Strengthen consumer trust and brand differentiation through effective positioning, communication, and innovation.
- Ensure marketing investments are aligned with commercial priorities and measurable business outcomes.
- Lead trade marketing strategies and programs to strengthen brand visibility, distribution, and in-store execution.
- Develop channel-specific activation strategies across General Trade, Modern Trade, and other relevant channels.
- Optimize promotions, pricing, and pack architecture to maximize commercial returns.
- Partner with Finance and Sales Operations to monitor trade spend, promotional effectiveness, and ROI.
- Strengthen execution standards and visibility across key customer and distribution channels.
- Champion the adoption and effective use of BI tools, CRM systems, and digital dashboards to improve commercial decision-making.
- Leverage data analytics to inform pricing, promotions, customer segmentation, distribution, and sales strategies.
- Use market and consumer data to identify emerging opportunities and risks.
- Explore e-commerce and digital trade opportunities to complement traditional routes to market.
- Lead, coach, and develop a high-performing commercial team with clear objectives and performance standards.
- Build a culture of accountability, collaboration, customer focus, and continuous improvement.
- Develop the capabilities of sales, marketing, trade marketing, and sales operations teams.
- Strengthen collaboration with Supply Chain, Finance, Production, R&D, and other key stakeholders.
- Drive effective succession planning and talent development within the commercial function.
Education
- Bachelor's degree in Business, Marketing, Economics, or a related field.
- MBA or other relevant advanced qualification is preferred.
Benefits
- Company vehicle
- Fuel card
- Dedicated driver
- Furniture Allowance
- 28 days’ leave with airfare once every 2 years
- Work Permit
- Family accommodation
- Medical Insurance