Marketing Manager
AI summary
Britam Insurance Company is hiring a Marketing Manager in Kampala, Uganda. The role leads strategic marketing, brand management, product development, and digital presence for general insurance products. The position requires a Bachelor's degree in Marketing or a related field, a CIM professional qualification, and 5-7 years of financial services experience.
- Strategic marketing and brand management for Britam's general insurance products
- Requires Bachelor's degree in Marketing and CIM professional qualification
- 5-7 years financial services experience with 2-3 years in a supervisory or managerial role
- Manages marketing budget, product launches, and digital media strategy
- Deadline: Wednesday, September 30, 2026
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required5+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, internship, entregadorThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in KampalaThe vacancy is associated with this location.
- UnclearComfort with the Full time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Marketing Manager evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Britam Insurance Company and the role in Kampala.
- Add concrete examples related to sales, internship, entregador, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Great Uganda Jobs; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Plan to submit before the listed deadline: 2026-09-30.
Source and safety check
- Great Uganda Jobs
- Original source link available
- Application method is clear
- Deadline is available: 2026-09-30
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Marketing Manager role in sales, internship?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Kampala under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Britam Insurance Company before the interview.
Ask what the first priorities will be in the role and how success will be measured.
Similar jobs to consider
Use AI to apply better
After confirming the original source, use Career Assistant to check role fit, tailor your CV and prepare a cover letter or employer message.
Original source description
Job Purpose
This position is involved in the strategic management of Britam’s marketing, brand visibility and driving the development and improvement of existing general insurance products and services to better meet customer needs.
The role holder will work closely with the Chief Executive Officer and across departments to ensure implementation of marketing strategies, coordinate the development and enhancement of insurance products and services, evaluate product innovation opportunities, monitor industry trends, and ensure effective execution of new products and services.
Key
Responsibilities
- Develop and implement strategic marketing plans for the company.
- Oversee all company marketing initiatives.
- Develop promotional materials to support business units.
- Manage the productivity of marketing plans and projects.
- Monitor market trends and opportunities and provide recommendations.
- Lead research, assessment, and coordination of new product development.
- Drive demand generation through effective marketing strategies.
- Develop product positioning and messaging.
- Support sales teams with product value propositions and marketing tools.
- Plan and manage product launches and release activities.
- Take overall responsibility for brand management and corporate identity.
- Maintain effective internal communication on marketing objectives.
- Develop and strengthen Britam’s brand positioning and customer value proposition.
- Provide consumer, category, and brand insights to support sales and marketing.
- Manage the company’s digital presence and media strategy.
- Monitor competitor activities across digital, print, and electronic platforms.
- Conduct analysis on loss accounts and recommend retention improvements.
- Manage the marketing budget.
- Perform any other duties assigned.
- Deliver on departmental strategy map, balanced scorecard, and personal scorecard objectives.
- Key Performance Measures
- Delivery of the approved marketing strategy, campaign, and activation calendar.
- Brand visibility, reputation, and market-positioning measures.
- Customer acquisition, engagement, retention, and cross-selling performance.
- Timeliness and quality of product launches and partnership activations.
- Digital marketing and customer communication performance across channels.
- Marketing budget management and cost efficiency.
- Achievement of departmental strategy map, balanced scorecard, and personal scorecard objectives.
- Working Relationships
- Internal Relationships
- All departments across the organization.
- External Relationships
- Britam customers.
- Branding companies.
- Service providers.
- Knowledge,
Experience
- and qualifications required
- Knowledge,
- and Qualifications Required
- Bachelor’s degree in Marketing, Business, or a related field.
- Professional qualification in Marketing (CIM).
- 5 to 7 years’
- in the financial services industry.
- At least 2 to 3 years in a supervisory or managerial role.
- Computer literacy.
- In-depth understanding of business operations and concepts.
- General knowledge of insurance regulatory requirements.
- General knowledge of general insurance systems, processes, procedures, and concepts.
- Essential Competencies
- Leadership Competencies
- Deciding and Initiating Action
- Leading and Supervising
- Persuading and Influencing
- Formulating Strategies and Concepts
- Entrepreneurial and Commercial Thinking
- Planning and Organising
- Relating and Networking
- Creating and Innovating
- Adhering to Principles and Values
- Achieving Personal Work Goals and Objectives
- Adapting and Responding to Change
- Analysing
- Cost Management
- Staff Development
- Technical / Functional Competencies
- Knowledge of insurance regulatory requirements.
- Knowledge of insurance products.
- Sales and marketing management skills.
- Bachelor’s degree in Marketing or related field.
- 4 to 6 years’ marketing-related work experience.
- in marketing or corporate affairs is an added advantage.
- Develop and implement strategic marketing plans for the company.
- Oversee all company marketing initiatives.
- Develop promotional materials to support business units.
- Manage the productivity of marketing plans and projects.
- Monitor market trends and opportunities and provide recommendations.
- Lead research, assessment, and coordination of new product development.
- Drive demand generation through effective marketing strategies.
- Develop product positioning and messaging.
- Support sales teams with product value propositions and marketing tools.
- Plan and manage product launches and release activities.
- Take overall responsibility for brand management and corporate identity.
- Maintain effective internal communication on marketing objectives.
- Develop and strengthen Britam’s brand positioning and customer value proposition.
- Provide consumer, category, and brand insights to support sales and marketing.
- Manage the company’s digital presence and media strategy.
- Monitor competitor activities across digital, print, and electronic platforms.
- Conduct analysis on loss accounts and recommend retention improvements.
- Manage the marketing budget.
- Perform any other duties assigned.
- Deliver on departmental strategy map, balanced scorecard, and personal scorecard objectives.
- Computer literacy
- In-depth understanding of business operations and concepts
- General knowledge of insurance regulatory
- in the financial services industry.
- At least 2 to 3 years in a supervisory or managerial role.
- Bachelor’s degree in Marketing or related field.
- 4 to 6 years’ marketing-related work experience.
- in marketing or corporate affairs is an added advantage.
- bachelor degree
- 12
- JOB-6aaab4ec7ce4e
Requirements
- General knowledge of general insurance systems, processes, procedures, and concepts
- Deciding and Initiating Action
- Leading and Supervising
- Persuading and Influencing
- Formulating Strategies and Concepts
- Entrepreneurial and Commercial Thinking
- Planning and Organising
- Relating and Networking
- Creating and Innovating
- Adhering to Principles and Values
- Achieving Personal Work Goals and Objectives
- Adapting and Responding to Change
- Analysing
- Cost Management
- Staff Development
- Knowledge of insurance regulatory
- Knowledge of insurance products
- Sales and marketing management skills
- Bachelor’s degree in Marketing, Business, or a related field.
- Professional qualification in Marketing (CIM).
- 5 to 7 years’