Social Media Strategist
AI summary
States Newsroom is hiring a senior Social Media Strategist to lead social media strategy with a focus on short-form video production for its national nonprofit news network. The role involves designing and implementing social media strategy across platforms like Instagram, TikTok, and YouTube, translating news stories into compelling video content, and advising state newsroom staff. The position is full-time, can be based anywhere in the United States, and reports to the Communications Director.
- Senior-level role requiring 6 years of experience
- Focus on short-form video production and social media storytelling
- Full-time position, 8 to 5 working hours
- Can be based anywhere in the United States
- Reports to the Communications Director
- Requires strong command of journalistic standards and interest in politics and policy
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AI salary guide
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Can you qualify for this role?
- Required6+ years of relevant experienceThe job post includes a minimum experience signal.
- PreferredPractical evidence in technology, finance, Social Media StrategistThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
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- Place your strongest Social Media Strategist evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to States Newsroom and the role in Not specified.
- Add concrete examples related to technology, finance, Social Media Strategist, ideally with measurable outcomes or clear responsibilities.
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Original source description
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- Social Media Strategist
- States Newsroom
- Marketing & Communications
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- Rest of Uganda
- Full Time
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Experience
Level:
Senior level
Length:
6 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant
Location:
Uganda
Job descriptions &
with short-form video production and a deep understanding of how to attract and retain users across a variety of social media platforms, including Instagram, TikTok, YouTube and others. They should also have a demonstrable interest in news, particularly about politics and policy, as well as a strong command of journalistic standards. The person in this role will be part of the communications team and work closely with our national content team and other editorial staff members to track the top news stories and trends from across the network and figure out how to translate those stories into digestible and compelling video and visual content that inform and engage a national audience.
The
Social Media Strategist
will also provide strategy and advice to our state newsroom staff and, over time, help to develop and implement processes that increase both the number of newsrooms with a presence on these platforms and the amount of content produced. With the support of members from the Communications and Product teams, this position will play a lead role in taking our social media game to the next level via increased video production, cross-newsroom collaborations, and key partnerships with aligned independent creators, and will collect and review audience analytics and stay on top of trends to ensure that we’re broadening our reach.
If you are a highly strategic digital communications leader with video production and social media storytelling
who thrives in fast-paced, collaborative environments and is passionate about supporting state and local journalism’s essential role in our democracy, this job is for you!
Primary Job
in social media, digital communications, and/or content creation
Deep knowledge of social media trends across a wide variety of platforms
creating a social media strategy / plan for a national organization
producing and editing short-form video content for social media platforms
creating compelling visual and graphic content for digital channels
Ability to work across multiple digital formats including video, graphics, and written content
Strong storytelling skills and ability to translate both investigative and breaking news stories into accessible content for broad audiences
using photo and video editing tools such as Adobe Creative Suite, Canva, CapCut, or similar; familiarity with audio software such as Riverside or Descript is a plus
Familiarity with social media analytics and performance tracking
Prior
in journalism is strongly
Requirements
Staff Openings
Social Media Strategist
States Newsroom is seeking a creative and experienced audience expert to lead social media strategy, with a focus on short-form video production, for our national brand and state newsrooms.
States Newsroom is the nation’s largest state-focused nonprofit news organization, with reporting from every capital. Our work provides key insight on policy and politics at no cost to the reader — no pop-ups, paywalls or ads. States Newsroom employs more than 230 full-time editors, reporters, and support staff covering 39 states; in the remaining 11 states, we partner with and support already-established nonprofit newsrooms. As we turn our focus to the future and how to expand our impact and audience, we are seeking an experienced and effective
Social Media Strategist
to lead and implement a robust social media strategy that prioritizes the production of compelling short-form video content that showcases and amplifies our nonpartisan reporting from across the country.
Reporting to the Communications Director, this position can be based anywhere in the United States, and will be responsible for designing and implementing a social media strategy for our 50-state news organization, directing the production of short-form news videos, and managing new partnerships and tools that help us tell important stories and demonstrate our impact to a broader audience. The
Social Media Strategist
will have strong
Responsibilities
Work closely with the Communications Director and other members of the Leadership team to develop and execute a social media strategy that bolsters States Newsroom’s presence on popular social media platforms, with a primary focus on producing and posting more frequent short-form video content that engages a national audience
Strategize creative approaches to translate important news stories of national interest into compelling video and visual content for national and state newsroom accounts
Work with our National Content team to collect and produce short-form editorial video content (including TikTok, Reels, YouTube Shorts and other platform-native formats) for a national News From the States account
Track examples of impact and identify and edit compelling media clips from our podcasts, live events, media appearances and more to adapt them for social platforms and other audiences
Help produce and compile video and visual content on timely news stories and national trends involving multiple states, and respond to emerging conversations relevant to major state stories
Develop partnerships with media organizations and independent creators who can amplify our work to a wider audience
Track evolving trends on video platforms to share and incorporate insights and work with the Product team to monitor and measure analytics related to social media audience growth and engagement
Help create reusable and customizable templates for photo and video posts and identify other posting tools and processes for use by state and national news teams
Assist the Communications Director with a variety of other social media and communications-related duties, as necessary
Qualifications & Compensation
We’re looking for someone who demonstrates:
At least 6 years of recent, professional
Preferred Qualifications
- Excellent interpersonal, written and verbal communication skills
- Ability to adapt quickly to new technologies and priorities
- Great self-direction and the ability to manage up
- A strategic thinking and problem-solving approach to their work
- Enthusiastic support for the power of journalism in democracy
- The minimum salary for this role is $100,000 and rises with experience. Our generous
Benefits
package includes:
Platinum-level healthcare options with premiums covered 100% for employees and 75% for qualified dependents
4 weeks of vacation per year
2 weeks of personal leave per year
11 paid holidays per year
20 hours of paid volunteer time per year
$75 monthly cell phone reimbursement
$200 cell phone replacement benefit every two years
$75 monthly fitness benefit
401K with up to 3% match
12 weeks of parental leave
Full-service EAP
Authorization to work in the United States is required. At this time, States Newsroom is unable to provide visa sponsorship.
About Our Culture
States Newsroom is dedicated to producing journalism at all levels — from quick hit to investigative — but not at the expense of burning out its employees. We are supportive, exciting, welcoming and positive. We believe in creating sustainable careers for journalists on the crucial state government beat.
States Newsroom’s mission is to connect people to the power that shapes their daily lives through relentless reporting and incisive commentary on state government and policy. Journalism is a powerful force for social change, uniquely suited to challenging systemic inequality and racism. Our goal is to build an organization that fulfills that mission.
At States Newsroom, we believe we strengthen our work and improve our insights when we incorporate the perspectives of people who come from different backgrounds and have had different experiences. We are committed to diversity and prioritize equity in all recruiting and hiring. We are always working to better represent our communities and are supported in these efforts by a network-wide Diversity, Equity, Inclusion and Justice committee.
How To Apply
To apply, send a cover letter, resume, and portfolio sample of at least three (3) videos/graphics you’ve produced/directed for social platforms to jobs@statesnewsroom.com. Applications will be reviewed as they arrive.
At States Newsroom, we believe we strengthen our work and improve our insights when we incorporate the perspectives of people who come from different backgrounds and have had different experiences. We are committed to diversity and prioritize equity in all recruiting and hiring. Read our full DEIJ statement for more information.
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