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Lead – Digital Channels

Airtel Uganda, Kampala Full Time Posted 2026-09-30
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DistrictKampalaCityKampalaContractFull TimePosted2026-09-30Close date2026-10-14ExperienceNot specifiedSourceGreat Uganda JobsSalaryUGX MONTH
digital channelsperformance marketingAirtel MoneyKampalafull timetelecommunicationsgrowth leadCRM campaignssalesretailcall_centerMarketing
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AI summary

Airtel is hiring a Lead – Digital Channels in Kampala to drive digital customer growth for Airtel Money. The role focuses on acquisition, activation, engagement, and retention across App, Web, and WhatsApp using analytics and performance marketing tools. The position is full-time with a deadline of October 14, 2026.

  • Owns digital growth metrics including MAUs, transacting MAUs, and ARPU
  • Runs paid campaigns across Google, Meta, and TikTok Ads
  • Uses WebEngage, AppsFlyer, and Google Analytics/Firebase
  • Involves field customer immersion and competitive analysis
  • Full-time role based in Kampala, Uganda

AI job guide

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AI salary guide

Source salary available

The source lists UGX MONTH. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.

Can you qualify for this role?

  • UnclearRelated work experienceThe text mentions experience, but the exact level should be confirmed at source.
  • RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
  • PreferredPractical evidence in sales, retail, call_centerThe tags and summary point to skills connected with this role.
  • RequiredAvailability to work in KampalaThe vacancy is associated with this location.
  • UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.

Documents to prepare

  • Likely requiredUpdated CV
  • Role specificCover letter or short employer message
  • OptionalProfessional references
  • Role specificAcademic or professional certificates
  • VerifyID or passport only after verifying the employer

Application tips for this job

  • Place your strongest Lead – Digital Channels evidence in the first half of your CV.
  • In your cover letter or employer message, connect your experience to Airtel and the role in Kampala.
  • Add concrete examples related to sales, retail, call_center, ideally with measurable outcomes or clear responsibilities.
  • Follow the instructions from Great Uganda Jobs; avoid sending documents to unofficial contacts or copied links.
  • Confirm the deadline, interview location and employer contact before sharing personal documents.
  • Plan to submit before the listed deadline: 2026-10-14.

Source and safety check

  • Great Uganda Jobs
  • Original source link available
  • Application method is clear
  • Deadline is available: 2026-10-14
  • No major risk signal was detected in the captured text.

Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.

Interview preparation

  • What experience makes you a strong fit for this Lead – Digital Channels role in sales, retail?
  • How have you handled responsibilities similar to those in this job post?
  • Are you available to work in Kampala under the listed contract or schedule?
  • Prepare examples with clear responsibilities, tools used and measurable outcomes.
  • Review the source and research Airtel before the interview.

Ask what the first priorities will be in the role and how success will be measured.

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Original source description

Lead – Digital Channels

2026-09-30T08:02:35+00:00

Airtel

https://cdn.greatugandajobs.com/jsjobsdata/data/employer/comp_1561/logo/Airtel.png

https://www.greatugandajobs.com/jobs/

FULL_TIME

Uganda

Kampala

00256

Uganda

Telecommunications

Advertising & Marketing, Business Operations, Computer & IT, Management, Sales & Retail

UGX

MONTH

2026-10-14T17:00:00+00:00

8

Purpose of the Job

Driving digital customer growth for Airtel Money within their OpCo, working closely with the central Digital function to grow adoption, engagement, and monetisation of our digital channels — App, Web, and WhatsApp. This role owns the market-level digital growth agenda: acquisition, activation, engagement, and retention — backed by strong command of analytics and performance marketing tools, sharp competitive awareness, and regular on-ground immersion with customers.

Key Accountabilities

  • Own and drive key digital growth metrics for the OpCo: digital adoption, Monthly Active Users (MAUs), transacting MAUs, use-cases per user, and ARPU.
  • Build and execute market-specific plans (acquisition, activation, engagement, retention/win-back) in partnership with the central Airtel Money Digital function.
  • Track performance against targets, diagnose drop-offs across the funnel, and course-correct through data-led interventions.
  • Conduct ongoing competitive analysis of existing apps/fintech players and track new entrants in the market features, pricing, UX, and positioning.
  • Translate competitive insight into actionable recommendations for product, marketing, and growth teams.
  • Travel within the market to engage directly with customers and understand real usage context — what’s working, what’s missing, and what’s causing friction.
  • Bring structured field insight back to the central team to inform the product and experience roadmap; represent the voice of the OpCo customer.
  • Plan, execute, and optimise paid acquisition and engagement campaigns across Google Ads, Meta Ads, TikTok Ads, and other relevant platforms.
  • Use WebEngage (or equivalent) for lifecycle/CRM campaigns, AppsFlyer for attribution, and Google Analytics/Firebase for funnel and behavioural analysis.
  • Own the OpCo’s digital marketing budget and ROI, continuously optimising spend across channels and campaigns.
  • Conduct UAT for new products and features being launched on digital assets (App, Web, WhatsApp), validating functionality, usability, and market-readiness before go-live.
  • Coordinate with central product/engineering teams on bug triage, launch sign-off, and post-launch monitoring specific to the OpCo.
  • Act as the key link between the OpCo and the central Airtel Money Digital function, ensuring market realities inform strategy and central initiatives land effectively on the ground.
  • Work with local marketing, commercial, and customer service teams to ensure a joined-up digital customer experience.
  • Report performance, insights, and market updates to senior stakeholders regularly.

Qualifications

  • Bachelor’s degree in business, Marketing, Engineering, or a related field; MBA preferred.
  • 8+ years of experience in digital growth, digital marketing, or product/growth roles, ideally in fintec
  • Strong, hands-on knowledge of WebEngage (or equivalent CRM/engagement platform), AppsFlyer, and Google Analytics/Firebase.
  • Extensive working knowledge of performance marketing platforms — Google Ads, Meta Ads, TikTok Ads — including campaign planning, execution, and optimisation.
  • Sound understanding of the digital ecosystem — App, Web, WhatsApp/conversational channels — and how growth, product, and marketing levers interact.
  • Comfortable with regular market/field travel and direct customer engagement.
  • Experience conducting or coordinating UAT for digital product launches.
  • Strong analytical skills, with the ability to translate data into clear growth actions.
  • Excellent communication and stakeholder management skills, able to operate effectively between a local OpCo and a central regional function.
  • Own and drive key digital growth metrics for the OpCo: digital adoption, Monthly Active Users (MAUs), transacting MAUs, use-cases per user, and ARPU.
  • Build and execute market-specific plans (acquisition, activation, engagement, retention/win-back) in partnership with the central Airtel Money Digital function.
  • Track performance against targets, diagnose drop-offs across the funnel, and course-correct through data-led interventions.
  • Conduct ongoing competitive analysis of existing apps/fintech players and track new entrants in the market features, pricing, UX, and positioning.
  • Translate competitive insight into actionable recommendations for product, marketing, and growth teams.
  • Travel within the market to engage directly with customers and understand real usage context — what’s working, what’s missing, and what’s causing friction.
  • Bring structured field insight back to the central team to inform the product and experience roadmap; represent the voice of the OpCo customer.
  • Plan, execute, and optimise paid acquisition and engagement campaigns across Google Ads, Meta Ads, TikTok Ads, and other relevant platforms.
  • Use WebEngage (or equivalent) for lifecycle/CRM campaigns, AppsFlyer for attribution, and Google Analytics/Firebase for funnel and behavioural analysis.
  • Own the OpCo’s digital marketing budget and ROI, continuously optimising spend across channels and campaigns.
  • Conduct UAT for new products and features being launched on digital assets (App, Web, WhatsApp), validating functionality, usability, and market-readiness before go-live.
  • Coordinate with central product/engineering teams on bug triage, launch sign-off, and post-launch monitoring specific to the OpCo.
  • Act as the key link between the OpCo and the central Airtel Money Digital function, ensuring market realities inform strategy and central initiatives land effectively on the ground.
  • Work with local marketing, commercial, and customer service teams to ensure a joined-up digital customer experience.
  • Report performance, insights, and market updates to senior stakeholders regularly.
  • Good Communication skills & mandatory fluency in OPCO local language.
  • Customer Focus and Customer first attitude.
  • Commercial acumen.
  • Perseverance and go getter attitude.
  • Collaborative relationships building & working.
  • Self-Management and Personal Development.
  • Technical knowledge
  • Analytical skills – use of facts & data, problem solving/solution orientation.
  • Proficient in MS Office.
  • Understanding of Telco Products & connectivity medium (Fiber, RF, Satellite etc).
  • Understanding of Telco Network Operation, IPs, routing etc.
  • Strong, hands-on knowledge of WebEngage (or equivalent CRM/engagement platform), AppsFlyer, and Google Analytics/Firebase.
  • Extensive working knowledge of performance marketing platforms — Google Ads, Meta Ads, TikTok Ads — including campaign planning, execution, and optimisation.
  • Sound understanding of the digital ecosystem — App, Web, WhatsApp/conversational channels — and how growth, product, and marketing levers interact.
  • Comfortable with regular market/field travel and direct customer engagement.
  • Experience conducting or coordinating UAT for digital product launches.
  • Strong analytical skills, with the ability to translate data into clear growth actions.
  • Excellent communication and stakeholder management skills, able to operate effectively between a local OpCo and a central regional function.
  • Bachelor’s degree in business, Marketing, Engineering, or a related field; MBA preferred.
  • 8+ years of experience in digital growth, digital marketing, or product/growth roles, ideally in fintec
  • Strong, hands-on knowledge of WebEngage (or equivalent CRM/engagement platform), AppsFlyer, and Google Analytics/Firebase.
  • Extensive working knowledge of performance marketing platforms — Google Ads, Meta Ads, TikTok Ads — including campaign planning, execution, and optimisation.
  • Sound understanding of the digital ecosystem — App, Web, WhatsApp/conversational channels — and how growth, product, and marketing levers interact.
  • Comfortable with regular market/field travel and direct customer engagement.
  • Experience conducting or coordinating UAT for digital product launches.
  • Strong analytical skills, with the ability to translate data into clear growth actions.
  • Excellent communication and stakeholder management skills, able to operate effectively between a local OpCo and a central regional function.
  • bachelor degree
  • 12
  • JOB-6abcc21ba5241
Source and provenanceSource: Great Uganda Jobs. Last checked: 2026-09-30.Kazi Connect is a job discovery service, not the employer. Always confirm the vacancy at the original source.Summaries may be AI-assisted. Report inaccurate content.
Never pay to apply. Always confirm the original source and watch for payment requests, sensitive document requests, or unrealistic promises.